Brand & Social
Identity, art direction and social content systems that survive translation, resizing, and a marketing team that changes every two years.
A logo is not a brand.
What actually holds a company together across six markets and four platforms is a system: a defined voice, a type and colour discipline, and templates that make the correct choice the easy one.
We build that system, then produce enough work inside it that your team can see how it is meant to run.
Talk to us about thisWhat this actually covers.
Six areas of work. On most engagements you will need four of them; we will tell you which.
Brand identity
Positioning, naming where needed, logo and mark, colour, typography and the rules that keep it coherent as it spreads.
Design language
A visual system that works across web, social, packaging and print, documented so a new hire can apply it correctly in week one.
Voice & messaging
How the company sounds, with real examples: the same message written for a homepage, an ad, an apology and a job advert.
Social content systems
Templates, formats and a production rhythm your team can sustain, rather than a launch burst followed by six quiet months.
Art direction & motion
Photography direction, illustration and motion principles so campaign work looks related without looking repetitive.
Localisation guidance
Which elements must stay fixed across markets and which should flex — agreed up front, so local teams are not guessing.
What you get.
Every item below is a real artefact handed to you, not a phase name on a timeline.
- 01Positioning and messaging framework
- 02Logo, mark and full identity system
- 03Colour, typography and layout rules
- 04Brand guidelines your team can actually apply
- 05Social templates and content formats
- 06Art direction and motion principles
- 07Launch assets and a rollout plan
How we work together.
Three shapes of engagement. We quote against scope after a conversation — no published rate card, because no two of these projects are the same size.
Two to four weeks
A defined question answered: an audit, a diagnosis, a prototype. Fixed price, fixed dates, written output you keep whatever happens next.
Two to five months
The full piece of work, staged with agreed milestones and a payment schedule tied to them. The most common way clients work with us.
Rolling, quarterly review
An agreed block of senior time each month for ongoing work. Reviewed every quarter, cancellable with notice, never auto-renewed in silence.
Questions we get asked.
Do we need a full rebrand?
Often not. A lot of brands are not broken, just inconsistently applied. We will happily quote for a system and guidelines refresh instead, and say so if that is the honest answer.
How long does an identity take?
Six to ten weeks for a focused identity system. Longer if naming or significant research is involved. Rollout across your touchpoints runs separately and can be staged over quarters.
Will it work in other languages?
We design with that constraint from the start — type stacks that cover the scripts you need, layouts that tolerate longer strings, and clear rules on what may be adapted locally.
Can you run our social channels?
We build the system and produce content. Community management and daily posting we would rather your team owned, and we will help you set that up properly.