Field notes
Written when we have something worth saying.
No publishing schedule and no thought leadership. These are notes from real projects, written by the person who did the work.
FeaturedJune 2026
Commerce8 min readJune 2026
Designing checkout for cross-border buyers
Seven decisions that determine whether a shopper in a second market finishes the order — and the one that matters more than the other six combined.
Read the articleEverything else
Search6 min readMay 2026Hreflang is not the hard part of multi-market SEO
Design5 min readApril 2026Your design system does not need 40 components
Media9 min readMarch 2026Reported ROAS is not a business metric
Engineering7 min readFebruary 2026Performance budgets only work if the build fails
Commerce6 min readJanuary 2026What a returns policy does to conversion rate
Brand5 min readDecember 2025Guidelines nobody reads are not guidelines
Search11 min readNovember 2025A replatform checklist that has never lost us traffic
Design4 min readOctober 2025Empty states are the most-skipped screen in the brief
Field notes, monthly.
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